ö俿..ŧҪ! 60
çö俿 ǧٹѲ չ (Թǧ) çҧҧԹ¡дѺ (ʶҹԹ 10 ʶҹ/¡дѺ 7 ʶҹ 17 ʶҹ) зҧҳ 23 鹨ҡʶҹٹѲ觻 §Ҷ 9 Ѵҹдɰٸ ǫҶ˧ ҹ¡ Ѵҹҭɡ ششѴѺԹǧdzչ ʶҹԡâͧ鹷ҧ¹ 17 ʶҹ¡дѺ 7 ʶҹԹ 10 1. ʶҹٹѲ觻 鶹Ѫɡ dzҹ˹ҧʾҹҴ Ѫ ʶҹ͡Ѻçö俿ҹ Ѫ 2. ʶҹÿ. 鹷ͧÿ.dzе 1 9 3. ʶҹջдɰٸ 鶹 9 dz¡ 9-дɰٸ 4. ʶҹ˧ 12 鶹˧ dzҹ˹ҧ Ң˧ 5. ʶҹ˧ 鶹˧ dzҹ˹Է˧ 6. ʶҹҪѧ 鶹˧ dzҹ˹ʹҡ Ҫѧ 7. ʶҹҡ 鶹˧ dzҹ˹çҺ˧ 8. ʶҹ 鶹˧ dzҹ¡ ʶҹ͡Ѻçö俿ͧ ǧҴ-ç 9. ʶҹպþ 鶹˧ dz¡˧Ѵպþ 10. ʶҹդͧҹ 鶹˧ dzҧ˧ 92-94 11. ʶҹҡ 躹˧ dzҹҡ 12. ʶҹչ 躹˧ dzҹ˹ç¹ش֡ҹ 13. ʶҹɮѲ 躹˧ dz¡˧-ɮѲ 14. ʶҹչѲ 躹˧ dzҹ˹ҷҧѴҧ 15.ʶҹ˧ 躹˧ dzҹ˹һҡ˧ 184 16. ʶҹչ ˧ҹ ͡Ѻçö俿ժ ǧ-չ(ʶҹչ) 17. ʶҹԹǧ ˧ҹ dzҧ¡Թǧ Thank You : ddproperty.com

The changing face of retail development 2
Were continuing from the previous article on Friday, so how can retail developers succeed in this rapidly changing environment? Several of the key factors should lead to the creation of an experience that is not available online such as food and beverage. Eating with a group of friends is much more fun in a restaurant rather than ordering food online and eating at home, especially if you live in a 35-square metre one-bedroom condominium. Having tenants that provide products that are not available elsewhere, making the centre a "must-go" destination, is a unique selling factor. Ikea is a great example of this with the range of goods it offers; and Ikea is one of the few tenants where consumers will travel more than 50 km to go to a store. Tenant selection and mix are therefore key factors, but as the type of tenant changes so do the tenant's size and specification requirements. The design of the building needs to be flexible enough to cater for a range of potential layouts that will change over time. In some countries, diversifying away from the traditional merchandise mix has become necessary. Sluggish growth and recent declines in sales at some department stores, the traditional anchor of shopping centres, are driving landlords towards non-traditional anchors such as specialist grocery stores, restaurants and entertainment venues. Consumers want a unique experience so even apparel tenants are starting to create a "non-chain" feel to their stores so that each store is different. Providing customers with outlets with a wide range of price points is also becoming more common, whereas before a traditional retail project might be aimed at a single income group, for example, solely luxury brands. Changing consumer tastes and habits are what make retail property development more complex than other property uses. Landlords have to constantly adapt to the changing environment and tenants, and create a unique experience so that they can compete not only with other shopping centres but also with e-commerce. Thank you : bangkokpost.com


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